Five years ago, I launched a Kickstarter for a reflective outerwear clothing concept after a few friends were hit by cars riding bikes after dusk in Los Angeles. After delivering the first round of product, I realized the idea wasn't scalable so I went back to the drawing board and launched a second Kickstarter campaign for tailored performance trousers that raised over triple it's campaign goal. After struggling with high production costs and personal burnout, I decided to quit the business and focus my energy specifically on design and direction for other brands.
Art direction, UI design, and product design by Brett Clouser. Photography by Sam Pick.